Introduction
There was a time when television, newspapers and radio were
the only forms of advertising products and services. But social media, which
gave birth a decade ago have revolutionised the very game and concept of global
marketing as well sharing information. There is a great deal of impressive data
available on popular websites such as Facebook and other media platforms for
influencing sales and other modes of communication. So, it is no wonder that
many companies want to capitalize on this integral part of internet traffic.
1. Social Messaging
Private social messaging has become the norm of the day and
the best examples can be seen in the tribute given to WhatsApp and Facebook
Messenger. In recent times, the trendy population have taken to more usage of
messaging apps than using the social networks. In 2017, we can see more similar
apps making a mark.
2. Fake News
Nearly 20 billion people in the globe are tuned to the
internet at some point in their daily lives. To garner more likes and shares,
there are people/companies/channels who spread fake news and inaccurate
information to enhance their popularity.
3. Augmented Reality
It was chatbot online who brought the concept of breath taking
augmented reality to the social media thro' its selfie lenses. The app of
Pokémon Go became very popular in 2016. Similarly, other platforms will also
make headway to the same sphere in 2017.
4. Chatbots
Agreed,
chatbot online are still in their early stages but this artificial intelligence tool
can respond quickly to questions and comments of customers. Social media
websites are going all out to include this tool in their platforms to prevent
the customers going to another website.
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